Everywhere we go, no matter what we do, we constantly here buzzwords; so much so that we’ve created the incredible pastime of BuzzWord Bingo. Unfortunately, this practice seems to be rampant in the tech industry. We’ve all been in those meetings with the new VP of Something That Never Actually Existed Before But Does Now So The CEO Can Give His Best Buddy a Job; that would be one hell of a business card, but I digress. Nonetheless, these meetings all start the same, “Hello, I’m Bob Brown-Noser, and I’m the new VP of Something Ridiculous and Completely Pointless, and I’m here to help you create the next-big-thing, to usher our product into a cutting-edge Web 2.0 platform, to create a synergy of sustainability and empowerment, to harness the technologies of cloud computing and big data, and to facilitate the convergence of disruptive technologies into a next-generation company.” Blah, blah, blah, blah, so on and so forth………….
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